
Retail Profile Retail Profile Europe Limited (RPEL) is a company that is pioneering the use of Retail Merchandising Units (RMU’s) in the UK. RMU’s are modern semi mobile freestanding kiosks located in the public areas of shopping centers and transport termini. The concept is fairly well entrenched in the USA, but till today has found few takers in the UK. The company is currently the market leader in the provision of RMU’s in the UK. RPEL acquires the RMU’s, negotiates tenancy agreements with the landlords and procures and supports the retailers that hire the RMU’s. RPEL’s management team has considerable experience in this sector in the USA and Europe. HB along with other private equity providers backed the management team in the acquisition of this business out of a larger group to support the company’s growth plans.
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